Oja is an e-commerce platform that prioritizes connecting service providers with consumers while also supporting the buying and selling of goods. Unlike traditional platforms, Oja focuses more on services, offering a seamless way for consumers to find and book trusted services.
We identified a gap in the e-commerce market where service providers struggle to connect with consumers efficiently. Traditional platforms prioritize goods over services, leaving service providers with limited visibility and reach. Our goal with Oja was to create a dedicated marketplace that prioritizes services, making it easier for providers to find clients and for consumers to access reliable services. We aimed to start this initiative in Florida, with plans to expand across the USA, Nigeria, and other countries, addressing this unmet need on a global scale.
We performed in-depth market research on the service-based e-commerce landscape, focusing on trends, user behaviors, and competitor strategies in the Florida region and beyond.
I designed an intuitive and user-friendly platform that emphasizes connectivity, ease of use, and reliability, featuring a versatile interface adaptable to various service categories and user requirements.
Core platform elements including streamlined booking system, user profiles, and feedback mechanism to enhance user experience and trust was also designed.
We established comprehensive operational guidelines outlining user onboarding, service listings, transaction processes, and customer support protocols to ensure consistent and efficient service delivery.
A feedback loop was established with users to gather insights and continuously improve the platform. Regular updates and feature enhancements are driven by user suggestions and emerging market trends, ensuring Oja remains relevant and valuable.
Research
Visual Brand Identity
Design System
UI/UX Design
Responsive Web
